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Fuat AYDOĞDU

Fuat AYDOĞDU

Expert Psychological Counselor

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Representation of Bigorexia in Cartoons

Merve Dalmaz, Ayşe Hümeyra Makine

Research Article Volume 7 Issue 2 30 June 2025 Pages 148-164 10.47793/hp.1609199
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Abstract

The aim of this study is to analyze how bigorexia is represented in cartoons through document analysis and to contribute to raising public awareness of the risk factors associated with the pursuit of an excessively muscular physique as conveyed through these representations. Utilizing a qualitative research method, 29 cartoons were analyzed through content analysis and evaluated using the MAXQDA-2020 program. The findings identified four main themes: gender, psychological, physiological, and socio-cultural factors. A total of 235 codes were generated, with psychological factors being the most frequently coded theme. Sub-themes such as "expectation," "anxiety," and "dissatisfaction" were particularly notable. The results of the study indicate that bigorexia is closely associated with male individuals, linked to societal norms, media influence, and masculine identity. The cartoons examined highlight risks related to steroid use, excessive exercise, and body abuse. Moreover, the findings emphasize that media influence and the idealization of specific body standards may contribute to the development of bigorexia. This study underscores the importance of raising societal awareness about bigorexia, restructuring media content, and encouraging individuals to engage in physical activities under professional supervision. Furthermore, it advocates for the development of educational programs and policies aimed at reshaping societal perceptions and addressing the underlying factors contributing to bigorexia.

Keywords

bigorexia body dysmorphic disorder sport psychology
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